Sales intelligence is the layer that turns raw company and contact data into actionable signal: who to contact, why now, what they care about, and which colleague can warm-intro you in.

## The four layers

1. **Account data** (firmographics, technographics)
2. **Relationship data** (who in our network knows who)
3. **Intent data** (who is researching)
4. **Engagement data** (who is replying, opening, booking)

Best-in-class teams operate across all four.

## Sales intelligence vs lead generation

Lead generation produces a list. Sales intelligence tells you what to do with the list. The two are complementary but increasingly converging into one platform.

## Frequently asked

### Is sales intelligence the same as a CRM?+

No. CRM is the system of record for what your reps have done. Sales intelligence is the system of insight about what they should do next.

### Related terms

- [Intent Data](https://knowledgenet.ai/glossary/intent-data) 
- [Warm Intro](https://knowledgenet.ai/glossary/warm-intro) 
- [Ideal Customer Profile (ICP)](https://knowledgenet.ai/glossary/icp) 
- [Relationship Intelligence](https://knowledgenet.ai/glossary/relationship-intelligence) 
- [Revenue Intelligence](https://knowledgenet.ai/glossary/revenue-intelligence)

## See how KnowledgeNet.ai uses this in practice

15 minutes, no slides.

[Book a demo](https://knowledgenet.ai/book-a-call)