Buying signals are the concrete triggers (funding round, leadership hire, technology change, expansion, regulatory shift) that move a fit account from background to active. They are the difference between 'good account' and 'good account, this week'.

## Hard vs soft signals

Hard signals (just raised a Series B, just hired a VP of Sales, just posted 5 GTM roles) are unambiguous. Soft signals (intent data, web visits) are tiebreakers.

## Frequently asked

**How do I monitor buying signals?**  
RSS-style alerts on funding databases, job-posting watchers, news-mention monitoring, and a dedicated 'why now' field in your CRM.

### Related terms

[Intent Data](https://knowledgenet.ai/glossary/intent-data) [First-Party Intent](https://knowledgenet.ai/glossary/first-party-intent) [Trigger Event](https://knowledgenet.ai/glossary/trigger-event) [Ideal Customer Profile (ICP)](https://knowledgenet.ai/glossary/icp)

## See how KnowledgeNet.ai uses this in practice

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