Buying signals are the concrete triggers (funding round, leadership hire, technology change, expansion, regulatory shift) that move a fit account from background to active. They are the difference between 'good account' and 'good account, this week'.
Hard vs soft signals
Hard signals (just raised a Series B, just hired a VP of Sales, just posted 5 GTM roles) are unambiguous. Soft signals (intent data, web visits) are tiebreakers.
Frequently asked
How do I monitor buying signals?
RSS-style alerts on funding databases, job-posting watchers, news-mention monitoring, and a dedicated 'why now' field in your CRM.
Related terms
Intent Data First-Party Intent Trigger Event Ideal Customer Profile (ICP)
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